Snapchat Ads MCP by InsightfulPipe

Snapchat Ads MCP Server by Insightful Pipe

Connect Snapchat Ads to AI assistants for Gen-Z marketing analytics and AR advertising insights.

Part of the Insightful Pipe MCP Server Collection — The Snapchat Ads MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to analyze your Snapchat advertising campaigns. Reach Gen-Z audiences, optimize creatives, and get AI-powered recommendations.

MCP Server URL

https://snapchat-ads.insightfulmcp.com/

What is Snapchat Ads MCP?

Snapchat Ads MCP is a remote Model Context Protocol server that connects your Snapchat Ads Manager to AI assistants. This Gen-Z focused integration allows you to:

• Query Snapchat ad performance using natural language
• Analyze Story Ads and creative engagement
• Track swipe-up rates and conversion metrics
• Access media assets and audience segments
• Get AI recommendations for optimization

Installation

Claude

1. Copy the MCP Server URL: https://snapchat-ads.insightfulmcp.com/
2. Open Claude Connectors Settings
3. Scroll to the bottom and click Add custom connector
4. Paste the URL and click Add
5. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

1. Turn on Developer mode in ChatGPT settings
2. Create a new app for a remote MCP server and paste the URL: https://snapchat-ads.insightfulmcp.com/
3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http snapchat-ads https://snapchat-ads.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{
  "mcpServers": {
    "snapchat-ads": {
      "url": "https://snapchat-ads.insightfulmcp.com/"
    }
  }
}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

43 actions: 35 read, 8 write.

Read Actions (35)

Show all 35 read actions

Action	Description
adaccount	Fetch details for a single ad account (legacy alias for get_adaccount)
ads	List ads for an ad account (legacy alias for get_ads)
adsquads	List ad squads for an ad account (legacy alias for get_adsquads)
campaigns	List campaigns for an ad account (legacy alias for get_campaigns)
creatives	List creatives for an ad account (legacy alias for get_creatives)
get_ad	Fetch a single ad, e.g. to read its current values before updating it
get_ad_stats	Retrieve performance statistics for a specific ad
get_adaccount	Fetch details for a single ad account
get_adaccount_stats	Retrieve performance statistics for an ad account
get_adaccounts_by_organization	List ad accounts for a specific organization
get_ads	List ads for an ad account
get_ads_by_adsquad	List the ads inside one ad squad
get_ads_by_campaign	List the ads inside one campaign
get_adsquad	Fetch a single ad squad, e.g. to read its current values before updating it
get_adsquad_stats	Retrieve performance statistics for a specific ad squad
get_adsquads	List ad squads for an ad account
get_adsquads_by_campaign	List the ad squads inside one campaign
get_campaign	Fetch a single campaign, e.g. to read its current values before updating it
get_campaign_stats	Retrieve performance statistics for a specific campaign
get_campaigns	List campaigns for an ad account
get_creative	Fetch a single creative, e.g. to read its current values before updating it
get_creatives	List creatives for an ad account
get_media	List media assets for an ad account
get_media_detail	Fetch metadata for a single media asset
get_media_preview	Retrieve a preview URL for a media asset
get_media_thumbnail	Retrieve a thumbnail URL for a media asset
get_organization	Fetch details for a single organization
get_organizations	List organizations the authenticated user can access
get_segments	List audience segments for an ad account
media_detail	Fetch metadata for a single media asset (legacy alias for get_media_detail)
media_preview	Retrieve a preview URL for a media asset (legacy alias for get_media_preview)
media_thumbnail	Retrieve a thumbnail URL for a media asset (legacy alias for get_media_thumbnail)
metadata_media	List media assets for an ad account (legacy alias for get_media)
metadata_segments	List audience segments for an ad account (legacy alias for get_segments)
stats	Retrieve performance statistics for an ad account (legacy alias for get_adaccount_stats)

Write Actions (8)

Action	Description
create_ad	Create an ad within an ad squad
create_adsquad	Create an ad squad within a campaign
create_campaign	Create a campaign within an ad account
create_creative	Create a creative within an ad account
update_ad	Update one ad
update_adsquad	Update one ad squad
update_campaign	Update one campaign
update_creative	Update one creative

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

• Turn individual actions on or off for every connected account, so agents only see the actions you allow.
• Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
• Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
• Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Campaign Performance

"How are my Snapchat campaigns performing this week?"

Ad Squad Analysis

"Which ad squads have the highest swipe-up rate?"

Creative Performance

"Show me my top performing Snapchat creatives"

Media Assets

"List all my media assets and their thumbnails"

Audience Segments

"What audience segments do I have available?"

Supported Metrics

Metric	Description
Impressions	Total ad views
Swipe Ups	Users who swiped up
Swipe Up Rate	Swipes / impressions
Video Views	Video ad views
Completion Rate	Users who watched full video
Screen Time	Average ad viewing time
Shares	Content shares
Conversions	Pixel-tracked conversions

Why Snapchat Ads MCP?

For Gen-Z Focused Brands

• Youth engagement - Reach 13-34 demographic
• Creative insights - Understand what resonates
• Cultural relevance - Stay connected to trends

For App Marketers

• App install tracking - Mobile app campaigns
• Deep linking - In-app conversion data
• Re-engagement - App retargeting metrics

For Agencies

• Multi-account management - Handle brand accounts
• Creative benchmarking - Compare ad performance
• Automated reporting - Client-ready insights

Security & Privacy

• Official Snapchat Marketing API - Direct integration with Snap's API
• OAuth 2.0 - Secure authentication

Pricing

The Snapchat Ads MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Ready-Made Skills and Prompts

• Claude skills for social media ads — ready-made skills that run on your connected data

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers for marketing and analytics.

Gen-Z & Social MCP Servers

• TikTok Ads MCP - Gen-Z video advertising
• Instagram MCP - Visual social analytics
• Pinterest Ads MCP - Visual discovery advertising

Advertising MCP Servers

• Facebook Ads MCP - Social advertising
• Google Ads MCP - Search advertising

View All MCP Servers →

Resources

• Documentation
• Video Tutorial
• InsightfulPipe Blog

Support

• Documentation: insightfulpipe.com/docs
• All MCP Servers: insightfulpipe.com/mcp-servers
• Email: support@insightfulpipe.com

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Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →

License

MIT License - see LICENSE for details.