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io.github.closermethod/personal-brand-mcp

Positioning framework, per-platform bio auditing, 4-pillar content system, growth-signal reads.

Developer ToolsJavaScriptv1.0.1

Personal Brand MCP

Positioning, bios, content pillars, platform strategy — the frameworks for building an audience that buys, not just watches.

Disclaimer. Structured positioning frameworks from documented practice. Growth varies with consistency, proof quality, and niche.

Why This Exists

Every creator's AI assistant gets asked the same four questions: who is my content for, what should my bio say, what should I post, and which platform matters. Most agents answer with vibes. This MCP answers with frameworks and audits — and it refuses to let positioning outrun proof.

The house rule: positioning without receipts is a costume.

7 Tools

ToolWhat it returns
get_positioning_frameworkThe niche statement formula (WHO x OUTCOME x HOW x RECEIPT), 4 checks, proof inventory, moat check
audit_bioPASS/NEEDS WORK per platform: char limits, hype titles, title-first openers, missing outcome
get_bio_rulesBio architecture per platform (tiktok, instagram, linkedin, x, youtube)
get_content_pillarsThe 4-pillar system: receipts ~30%, method ~40%, story ~20%, conversion ~10%
get_platform_strategyEach platform's strategic role, conversion path, cadence floor, watch-out
interpret_growth_signalWhat your growth pattern means (high views/flat followers, high DMs/low sales...) and the fix
get_full_packEverything in one payload

Install

npx personal-brand-mcp        # once published to npm
# or from source:
git clone https://github.com/closermethod/personal-brand-mcp && cd personal-brand-mcp && npm i && npm run build && node dist/main.js

Claude Desktop config:

{ "mcpServers": { "personal-brand": { "command": "npx", "args": ["personal-brand-mcp"] } } }

The Family

Get positioned (this one) → get seen (content-hooks-mcp) → get the reply (outbound-engine-mcp) → price the deal (creator-deals-mcp) → own the audience (newsletter-growth-mcp). Full catalog: MCP Hub

Built By

Elisabeth Hitz — 10+ years enterprise sales, reverse-engineered for creators.

License: MIT

Installation

Source-derived launch command. Check the maintainer’s required arguments and credentials before running:

bash
npx -y personal-brand-mcp

Set up in your AI client

Merge this template into ~/Library/Application Support/Claude/claude_desktop_config.json. Keep existing servers. Add any arguments, credentials, and permissions required by the maintainer; this template has not been install-tested.

json
{
  "mcpServers": {
    "io-github-closermethod-personal-brand-mcp": {
      "command": "npx",
      "args": [
        "-y",
        "personal-brand-mcp"
      ]
    }
  }
}

Restart Claude Desktop completely for changes to take effect. Confirm the server appears connected in the client’s tool list, then try a read-only example from its documentation.

Claude Desktop setup reference

Package

personal-brand-mcpnpm

Compatible MCP Clients

io.github.closermethod/personal-brand-mcp works with any MCP-compatible client. Copy the config snippet from the Configuration section above and add it to the file shown for your client, then restart the application.

  • Claude Desktop~/Library/Application Support/Claude/claude_desktop_config.jsonRestart Claude Desktop completely for changes to take effect.
  • Cursor~/.cursor/mcp.jsonRestart Cursor for changes to take effect.
  • VS Code.vscode/mcp.jsonReload VS Code window for changes to take effect.
  • Windsurf~/.codeium/windsurf/mcp_config.jsonRestart Windsurf for changes to take effect.
  • Claude Code.mcp.jsonSave at the project root, then start Claude Code in that project and review the MCP server approval prompt. Keep real credentials out of shared files.

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